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Van Putten Advisory

Services

Organizations at inflection points face decisions where the stakes are high and the playbook is unclear. I work with leadership teams navigating M&A transactions, rapid growth phases, and strategic transformations, bringing rigorous analysis and behavioral insight to problems that don’t fit templates.

My expertise spans three interconnected domains: deal valuation and M&A execution, operational systemization for scaling companies, and strategic finance that drives decisions. Most engagements blend multiple disciplines because real organizational challenges don’t respect neat categories.

Structure & Systemization

I help organizations build systematic infrastructure.
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Scaling & Strategy

I develop strategy that performs.
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Structure & Systemization

Infrastructure That Doesn’t Break
Around €10-20M revenue, what got you here stops working. Informal processes, heroic individuals, and “just figure it out” culture can’t scale. You’re growing but execution is chaos, good people are burning out, and you’re one key person away from serious problems.

I help organizations build systematic infrastructure before the chaos becomes a crisis. Not bureaucracy but repeatable processes that let you grow without everything breaking.

Why This Matters

Most scaling failures aren’t strategy problems, they’re execution infrastructure problems. You can’t scale heroics. Companies that successfully navigate the €10M to €100M journey build systems that make the right thing easy and the wrong thing hard. This work is unsexy but it’s what separates companies that scale from companies that implode.

  • Process design & documentation
  • Organizational structure optimization
  • Role clarity & accountability frameworks
  • Decision-making architecture
  • Bottleneck identification & resolution
  • Resource planning & forecasting
  • KPI framework development
  • Management reporting systems
  • Performance review design
  • Change management for scale
  • System selection & implementation
Scaling & Strategy

Strategy That Drives Decisions
Most strategy work produces beautiful presentations that leadership teams admire once and then ignore. The disconnect between planning and execution kills value.

I create decision-making frameworks, financial models, and performance architectures that leadership teams actually use. Strategy isn’t about the deck, it’s about building systems that help you make better choices under uncertainty.

Why This Matters

Strategy fails in implementation when it’s disconnected from operational reality, when financial models ignore behavioral constraints, when performance metrics don’t actually drive the right behavior. Good strategy work bridges the gap between what you want to do and what you’re capable of doing, then builds the path between them.

  • Growth strategy development
  • Market entry & expansion planning
  • Business model design
  • Strategic option analysis
  • Scenario planning & stress testing
  • Financial modeling for transactions
  • Business valuation & pricing
  • Capital structure optimization
  • Board reporting frameworks
  • Management dashboard design
  • Pricing strategy & optimization
  • Cost structure analysis
  • Profitability improvement

How I Work

I operate as an embedded advisor, not a distant consultant. Engagements range from focused 4-6 week projects to ongoing relationships spanning months. I work directly with leadership teams and boards, bringing immediate analytical capability without long ramp-up times.

Most clients start with a specific challenge; an acquisition to evaluate, a scaling crisis, a strategic decision under pressure. The best outcomes happen when we solve both the immediate problem and strengthen the underlying organizational capabilities.

Discuss your challenge